@font-face { font-family: 'Archivo'; src: url('fonts/archivo.woff2') format('woff2'); font-weight: 100 900; font-stretch: 62% 125%; font-display: swap; }
:root { --bg:#f3eee5; --surface:#fbf8f2; --kraft:#e6dccb; --ink:#1d1813; --muted:#5f554a; --line:#d6cbb9; --brand:#18130f; --brand-ink:#f3eee5; --accent:#e8590c; --accent-text:#b8460a; --accent-soft:#f6dfcd;
  --sans:'Archivo','Helvetica Neue',Arial,sans-serif; --wrap:1200px; --pad:clamp(20px,4vw,48px); --shadow:0 1px 0 rgb(60 40 20/.04),0 22px 44px -28px rgb(60 36 14/.38); }
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth} @media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{font:400 1.0625rem/1.6 var(--sans);color:var(--ink);background:var(--bg);-webkit-font-smoothing:antialiased}
a{color:inherit} img{display:block;max-width:100%;height:auto}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--pad)}
h1,h2{font-stretch:68%;font-weight:850;text-transform:uppercase;line-height:.9;letter-spacing:0}
h2{font-size:clamp(2.4rem,4.4vw,3.8rem);margin-bottom:28px;max-width:16ch}
section{padding:clamp(72px,9vw,120px) 0}
.wrap.why,.wrap.process,.wrap.faq{padding-left:var(--pad);padding-right:var(--pad)}
.btn{display:inline-flex;align-items:center;justify-content:center;min-height:52px;padding:0 26px;border-radius:4px;font:800 1.05rem/1 var(--sans);font-stretch:85%;text-transform:uppercase;letter-spacing:.03em;text-decoration:none;border:0;cursor:pointer}
.btn-main{background:var(--accent);color:#1a0f06;box-shadow:0 14px 30px -14px rgb(232 89 12/.8)}
.btn-main:hover{background:#f06d24}
.text-link{font-weight:600;text-underline-offset:4px}

.top{background:var(--brand);color:var(--brand-ink);border-bottom:1px solid rgb(255 255 255/.08)}
.top-in{display:flex;align-items:center;gap:32px;min-height:76px}
.logo{display:flex;flex-direction:column;gap:5px;text-decoration:none;border-left:4px solid var(--accent);padding-left:12px}
.logo-name{font:850 1.6rem/1 var(--sans);font-stretch:66%;text-transform:uppercase;letter-spacing:.02em}
.logo-sub{font:600 .64rem/1 var(--sans);letter-spacing:.16em;text-transform:uppercase;opacity:.62}
.nav{display:flex;gap:26px;margin-left:auto;font-weight:500;font-size:.95rem}
.nav a{text-decoration:none;opacity:.82;border-bottom:2px solid transparent;padding:4px 0}
.nav a:hover{opacity:1;border-bottom-color:var(--accent)}
.top-phone{display:flex;flex-direction:column;align-items:flex-end;text-decoration:none}
.top-phone small{font:600 .64rem/1 var(--sans);letter-spacing:.14em;text-transform:uppercase;opacity:.62;margin-bottom:5px}
.top-phone strong{font:800 1.4rem/1 var(--sans);font-stretch:78%;color:#ff8a3d}

.hero{background:var(--brand);color:var(--brand-ink);padding:clamp(56px,7vw,96px) 0 0;overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.35fr .65fr;gap:56px;align-items:end}
.kicker{display:flex;align-items:center;gap:12px;font:700 .8rem/1 var(--sans);letter-spacing:.18em;text-transform:uppercase;color:#ff8a3d;margin-bottom:24px}
.kicker::before{content:'';width:28px;height:3px;background:currentColor}
.hero h1{font-size:clamp(3.2rem,6.6vw,6.4rem);line-height:.86;font-stretch:64%;max-width:13ch;color:#fbf7f0}
.dek{font-size:clamp(1.1rem,1.45vw,1.28rem);line-height:1.5;max-width:34em;margin:28px 0 32px;color:rgb(243 238 229/.88)}
.cta-row{display:flex;flex-wrap:wrap;align-items:center;gap:14px 26px}
.hero .text-link{color:var(--brand-ink)}
.facts{display:grid;grid-template-columns:repeat(3,1fr);margin-top:clamp(44px,5vw,64px);border-top:1px solid rgb(243 238 229/.22)}
.facts>div{padding:22px 24px 40px;border-left:1px solid rgb(243 238 229/.14)}
.facts>div:first-child{border-left:0;padding-left:0}
.facts dt{font:850 2.5rem/1 var(--sans);font-stretch:66%;color:#fbf7f0}
.facts dd{margin-top:10px;font-size:.9rem;line-height:1.4;color:rgb(243 238 229/.66)}
.hero-shot{align-self:end;justify-self:center;max-width:300px;transform:translateY(24px)}
.hero-shot img{border-radius:22px 22px 0 0;border:8px solid #2b241d;border-bottom:0;box-shadow:0 30px 60px -20px rgb(0 0 0/.7)}
.hero-shot figcaption{display:none}

.why-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:64px}
.why-lede{font-size:1.2rem;line-height:1.55;color:var(--muted)}
.why-list{list-style:none;counter-reset:w}
.why-list li{counter-increment:w;border-top:2px solid var(--ink);padding:18px 0 26px 56px;position:relative;color:var(--muted)}
.why-list li::before{content:counter(w);position:absolute;left:0;top:14px;font:850 2.2rem/1 var(--sans);font-stretch:64%;color:var(--accent-text)}
.why-list strong{display:block;font:800 1.15rem/1.2 var(--sans);font-stretch:80%;text-transform:uppercase;color:var(--ink);margin-bottom:6px}

.work{background:var(--kraft)}
.sec-head{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:end;margin-bottom:40px}
.sec-head h2{margin:0} .sec-head p{color:var(--muted);max-width:34em}
.shot img{border-radius:4px;box-shadow:var(--shadow);border:1px solid var(--line)}
.shot figcaption{font-size:.9rem;color:var(--muted);margin-top:12px;max-width:52ch}
.shot figcaption strong{color:var(--ink)}
.shot-pair{display:grid;grid-template-columns:1fr 1fr;gap:32px;margin-top:40px}
.included{list-style:none;columns:3;column-gap:32px;margin-top:56px}
.included li{break-inside:avoid;border-top:1px solid rgb(29 24 19/.25);padding:12px 0 18px;font-weight:600;font-size:.98rem}

.pricing-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:64px;align-items:start}
.label{display:flex;align-items:center;gap:12px;font:700 .76rem/1 var(--sans);letter-spacing:.16em;text-transform:uppercase;color:var(--accent-text);margin-bottom:18px}
.label::before{content:'';width:22px;height:3px;background:currentColor}
.pricing-copy>p{color:var(--muted)}
.guarantees{list-style:none;margin-top:28px}
.guarantees li{border-top:1px solid var(--line);padding:16px 0;color:var(--muted);font-size:.98rem}
.guarantees strong{display:block;font:800 1.05rem/1.2 var(--sans);font-stretch:78%;text-transform:uppercase;letter-spacing:.02em;color:var(--ink);margin-bottom:4px}
.price-card{background:var(--surface);border:1px solid var(--line);border-top:4px solid var(--ink);border-radius:4px;box-shadow:var(--shadow);padding:8px 32px 28px}
.price-table{width:100%;border-collapse:collapse}
.price-table thead th{font:700 .7rem/1 var(--sans);letter-spacing:.14em;text-transform:uppercase;color:var(--muted);padding:18px 12px 14px 0;border-bottom:1px solid var(--ink);text-align:left}
.price-table tbody th{text-align:left;font:700 1.08rem/1.3 var(--sans);padding:18px 16px 18px 0;border-bottom:1px solid var(--line);width:60%}
.price-table tbody th span{display:block;font-weight:400;font-size:.88rem;color:var(--muted);margin-top:4px;line-height:1.4}
.price-table td{padding:18px 12px 18px 0;border-bottom:1px solid var(--line);vertical-align:top}
.price{font:800 1.5rem/1.1 var(--sans);font-stretch:74%;color:var(--accent-text);white-space:nowrap}
.price-table tr.first th,.price-table tr.first td{background:var(--accent-soft)}
.price-table tr.first th{padding-left:14px;box-shadow:inset 3px 0 0 var(--accent)}
.price-table tr:last-child>*{border-bottom:0}
.price-note{border-top:1px dashed var(--line);padding-top:16px;margin-top:8px;font-size:.9rem;color:var(--muted)}

.steps{list-style:none;display:grid;grid-template-columns:repeat(5,1fr);gap:0 28px}
.steps li{border-top:2px solid var(--ink);padding-top:16px;color:var(--muted);font-size:.96rem}
.steps .when{display:block;font:850 1.35rem/1 var(--sans);font-stretch:68%;text-transform:uppercase;color:var(--accent-text);margin-bottom:12px}
.steps strong{display:block;color:var(--ink);font-weight:700;margin-bottom:4px}

.who{background:var(--surface);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.who-grid{display:grid;grid-template-columns:.7fr 1.3fr;gap:64px}
.who-quote{font:500 clamp(1.4rem,2.3vw,2rem)/1.3 var(--sans);font-stretch:88%;text-indent:-.4em;margin-bottom:22px}
.who-line{color:var(--muted);max-width:38em}

.faq-list{max-width:820px}
.faq-list details{border-top:1px solid var(--line);padding:18px 0}
.faq-list details:last-child{border-bottom:1px solid var(--line)}
.faq-list summary{font:650 1.12rem/1.35 var(--sans);cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:20px}
.faq-list summary::after{content:'+';font-weight:400;font-size:1.5rem;line-height:1;color:var(--accent-text)}
.faq-list details[open] summary::after{content:'–'}
.faq-list p{margin-top:10px;color:var(--muted);max-width:44em}

.contact{background:var(--brand);color:var(--brand-ink)}
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}
.contact h2{color:#fbf7f0}
.contact p{color:rgb(243 238 229/.8);max-width:30em}
.contact-phone{display:block;font:850 clamp(2.8rem,5.4vw,4.4rem)/1 var(--sans);font-stretch:64%;color:#ff8a3d;text-decoration:none;margin:26px 0 12px}
.contact-meta{font-size:.92rem}
.form{background:var(--surface);color:var(--ink);border-top:4px solid var(--accent);border-radius:4px;padding:28px;display:grid;gap:16px;box-shadow:0 30px 60px -30px rgb(0 0 0/.6)}
.form label{display:grid;gap:6px;font-weight:600;font-size:.92rem}
.form input{font:inherit;padding:12px 14px;border:1px solid #bfb2a0;border-radius:4px;background:#fff;min-height:48px}
.form input:focus{outline:3px solid rgb(232 89 12/.35);border-color:var(--accent)}
.hp{display:none}
.form-note{font-size:.84rem;color:var(--muted)!important}

.foot{padding:40px 0 48px;font-size:.88rem;color:var(--muted)}
.foot-in{display:grid;grid-template-columns:auto 1fr auto;gap:28px;align-items:center}
.foot .logo-name{color:var(--ink);font-size:1.3rem}
.callbar{display:none}

@media (max-width:900px){
  .nav{display:none}
  .top-in{min-height:64px}
  .logo-name{font-size:1.35rem}
  .top-phone strong{font-size:1.1rem;white-space:nowrap} .logo-sub{display:none} .top-phone small{display:none}
  .hero-grid,.why-grid,.sec-head,.pricing-grid,.who-grid,.contact-grid,.shot-pair{grid-template-columns:1fr;gap:32px}
  .hero h1{font-size:clamp(2.9rem,13.5vw,4.4rem)}
  .facts{grid-template-columns:1fr 1fr 1fr}
  .facts>div{padding:16px 10px 24px 12px}
  .facts dt{font-size:1.8rem} .facts dd{font-size:.8rem}
  .hero-shot{max-width:240px;transform:translateY(16px)}
  .included{columns:1}
  .steps{grid-template-columns:1fr;gap:0}
  .steps li{padding-bottom:22px}
  .price-card{padding:4px 16px 20px}
  .price-table tbody th{width:auto;font-size:1rem}
  .price{font-size:1.25rem}
  .price-table tr.first th{padding-left:10px}
  .foot-in{grid-template-columns:1fr;gap:10px}
  body{padding-bottom:64px}
  .callbar{display:flex;align-items:center;justify-content:center;position:fixed;left:0;right:0;bottom:0;height:60px;background:var(--accent);color:#1a0f06;font:800 1.05rem/1 var(--sans);font-stretch:85%;text-transform:uppercase;letter-spacing:.03em;text-decoration:none;z-index:10;box-shadow:0 -8px 24px -12px rgb(0 0 0/.4)}
}

/* ===== v2 type system & hero (scale 1.25 body / 1.333 display; rem+vw clamps, max <= 2.5x min) ===== */
body{font-size:clamp(1rem,.96rem + .2vw,1.0625rem)}
h1,h2{text-transform:none;font-stretch:82%;font-weight:800;letter-spacing:-.02em;line-height:1.02}
h2{font-size:clamp(1.85rem,1.35rem + 1.8vw,2.85rem);max-width:20ch;margin-bottom:24px}
section{padding:clamp(64px,5vw + 2rem,112px) 0}
.btn{text-transform:none;letter-spacing:0;font-stretch:95%;font-weight:700;border-radius:8px;min-height:50px}
.why-list strong,.guarantees strong,.steps .when{text-transform:none;font-stretch:90%}
.hero{padding:clamp(48px,4vw + 1.5rem,88px) 0 clamp(56px,5vw,96px);background:radial-gradient(120% 90% at 85% 10%,#2c2219 0,var(--brand) 60%)}
.hero-grid{grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:clamp(32px,5vw,72px);align-items:center}
.kicker{font-size:.75rem;letter-spacing:.2em;margin-bottom:20px}
.hero h1{font-size:clamp(2.6rem,1.6rem + 3.6vw,4.6rem);line-height:1;max-width:12ch;font-stretch:78%;letter-spacing:-.025em}
.dek{font-size:clamp(1.08rem,1rem + .35vw,1.25rem);max-width:36ch;margin:22px 0 30px;color:rgb(243 238 229/.78)}
.proof{list-style:none;display:flex;flex-wrap:wrap;gap:10px 28px;margin-top:36px;padding-top:22px;border-top:1px solid rgb(243 238 229/.16);font-size:.92rem;color:rgb(243 238 229/.62)}
.proof strong{color:#fbf7f0;font-weight:700;margin-right:4px}
.hero-media{position:relative;margin:0;padding:0 0 28px 0}
.browser{background:#2b241d;border-radius:12px;padding:30px 0 0;box-shadow:0 40px 80px -30px rgb(0 0 0/.8),0 0 0 1px rgb(255 255 255/.06);position:relative;overflow:hidden}
.browser .dots{position:absolute;top:11px;left:14px;display:flex;gap:6px}
.browser .dots i{width:9px;height:9px;border-radius:50%;background:rgb(255 255 255/.18)}
.browser img{border-radius:0}
.hero-media .phone{position:absolute;right:-4%;bottom:0;width:26%;border-radius:18px;border:6px solid #120e0b;box-shadow:0 24px 48px -16px rgb(0 0 0/.85)}
.hero-media figcaption{font-size:.78rem;color:rgb(243 238 229/.45);margin-top:12px}
.facts{display:none}
@media (max-width:900px){
  .hero h1{font-size:clamp(2.4rem,1.5rem + 4.5vw,3.2rem)}
  .hero-grid{grid-template-columns:1fr}
  .hero-media{padding-bottom:20px;margin-right:6px}
  .hero-media .phone{width:30%;right:-2%}
  .proof{gap:8px 20px;margin-top:28px}
}
/* round 2 */
h1,h2{text-wrap:balance} p,li,dd{text-wrap:pretty}
.hero h1{letter-spacing:-.015em}
.hero-media figcaption{position:relative;z-index:1}
.why h2{max-width:18ch}

/* v3: mobile hero demo sits clear of the fixed call bar */
@media (max-width:640px){
  .hero-media{padding-bottom:0;margin:8px 0 0}
  .hero-media .browser{display:none}
  .hero-media .phone{position:static;display:block;width:62%;max-width:250px;margin:0 auto}
  .hero-media figcaption{text-align:center;margin-top:14px}
  .hero{padding-bottom:96px}
}
.contact-cta{display:flex;flex-direction:column;gap:12px;align-items:flex-start}
.contact-cta .btn{display:inline-block;text-align:center;min-width:240px}